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From Drone Racing to Emergency Response: A/R Company Edgybees Raises $5.5 Million

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Augmented reality (AR) is a hot topic.  Put AR on another hot platform – like drones – and you get some amazing possibilities.  Israeli-based Edgybees, whose technology enables augmented reality (AR) on high speed platforms like drones and cars, is realizing those possibilities – and they’ve just raised over $5 million to move forward.

Edgybees “enables developers to create realistic, immersive experiences that layer three dimensional visuals over live video from fast-moving cameras,” says the company. Edgybees first foray was an AR racing game for drones, released in 2017 with manufacturing giant DJI.  Later that year, Edgybees turned their technology to more practical – and critical – purpose.  The company released First Response, a “drone-flying app being used by emergency responders to orient themselves in confusing environments and to better track rapidly evolving circumstances.” The drone flying app has already proven itself, used by first responders in the aftermath of hurricane Irma in Florida and the California wildfires which immediately followed.

Co-founder and CEO Adam Kaplan says, “What started as technology powering a racing game is now saving lives around the world. The overwhelming response by commercial and industrial drone users looking to leverage AR, and partner with us in the fields of fire, public safety, and search & rescue has been amazing, and we can’t wait to expand the next set of drone applications into new markets.”

The round included Motorola Solutions Venture Capital, and Verizon Ventures. Venture firms OurCrowd, 8VC, NfX, and Aspect Ventures also participated.

OurCrowd CEO Jon Medved says, “At OurCrowd we are particularly happy to invest in groundbreaking tech companies who believe they will change the world. What makes Edgybees so special is that they have already demonstrated that their drone software can save lives in addition to making software history by enabling Augmented Reality at high speed.”

Motorola Solutions Chief Technology Officer Paul Steinberg says, “Motorola Solutions is committed to exploring technology-driven solutions to our customers’ challenges. We see powerful potential for Edgybees’ AR software to help us deliver rich, real-time intelligence to public safety and commercial users during the moments that matter.”

Edgybees says they will use the funding to bring their AR technology to new verticals, including defense, smart cities, automotive, and broadcast media.

Miriam McNabb is the Editor-in-Chief of DRONELIFE and CEO of JobForDrones, a professional drone services marketplace, and a fascinated observer of the emerging drone industry and the regulatory environment for drones. Miriam has a degree from the University of Chicago and over 20 years of experience in high tech sales and marketing for new technologies.
Email Miriam
TWITTER:@spaldingbarker

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From Drone Racing to Emergency Response: A/R Company Edgybees Raises $5.5 Million was originally posted at https://dronelife.com/2018/02/28/drone-racing-emergency-response-r-company-edgybees-raises-5-5-million/ by Miriam McNabb

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$1,000 is Up for Grabs Every Week – AirVuz Drone Video of the Week Contest!

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AirVuz is the top spot for drone videographers to show off their work.  Show off your best with a chance to win $1,000 every week in the AirVuz Video of the Week contest!

Miriam McNabb is the Editor-in-Chief of DRONELIFE and CEO of JobForDrones, a professional drone services marketplace, and a fascinated observer of the emerging drone industry and the regulatory environment for drones. Miriam has a degree from the University of Chicago and over 20 years of experience in high tech sales and marketing for new technologies.
Email Miriam
TWITTER:@spaldingbarker

READ LATER - DOWNLOAD THIS POST AS PDF >> CLICK HERE <<

$1,000 is Up for Grabs Every Week – AirVuz Drone Video of the Week Contest! was originally posted at https://dronelife.com/2018/04/08/1000-grabs-every-week-airvuz-drone-video-week-contest/ by Miriam McNabb

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The Alliance for Drone Innovation

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Manufacturing giant DJI has announced the launch of the Alliance for Drone Innovation (ADI), an effort to broaden the support for the goals of the former Drone Manufacturers Alliance originally formed 2 years ago by 3DR, GoPro, DJI and Parrot.

The new organization will address the same issues – but the coalition has now expanded to include suppliers and software developers of both personal and professional drones “as well as the innovative Americans who fly them for recreational, artistic, and business purposes,” says the Alliance.

Led by Jenny Rosenberg, former Department of Transportation Acting Assistant Secretary for Aviation and International Affairs, the group’s focus is on legislative and regulatory activity: matters of critical importance right now to stakeholders in the recreational drone industry.  Recent arguments over the repeal of Section 336 in the next FAA Authorization package – a move which would grant the FAA broad authority to impose laws for recreational drones – could threaten the growth of the sector.  Recreational drone manufacturers and advocacy groups are committed to keeping the law in place, which would mean that recreational droners do not have to get a Part 107 license or additional training to fly as long as they fly within the framework of a community-based flight organization, such as the Academy of Model Aeronautics (AMA) or the Drone User Group (DUG.)

“ADI is focused on promoting innovation and the growth of the unmanned aircraft industry for both personal and professional use,” says ADI.  “…ADI promotes awareness among policymakers, media and the general public of how drones help society, ensuring that government policies allow everyone to achieve the benefits of safe and responsible drone flight.”

“We look forward to working with Congress, the administration, and other stakeholders on policies that promote innovation and allow the drone market to flourish in a responsible and safe manner,” said ADI Executive Director Jenny Rosenberg.

In addition to legal protections for recreational operators as mentioned above, the ADI supports a micro-drone classification exempting very small and lightweight aircraft from certain laws, and the preservation of FAA preemption.  FAA preemption refers to the idea that the FAA should maintain ultimate authority over the airspace, preventing state, tribal and local governments from passing their own drone laws.

Miriam McNabb is the Editor-in-Chief of DRONELIFE and CEO of JobForDrones, a professional drone services marketplace, and a fascinated observer of the emerging drone industry and the regulatory environment for drones. Miriam has a degree from the University of Chicago and over 20 years of experience in high tech sales and marketing for new technologies.
Email Miriam
TWITTER:@spaldingbarker

READ LATER - DOWNLOAD THIS POST AS PDF >> CLICK HERE <<

The Alliance for Drone Innovation was originally posted at https://dronelife.com/2018/04/07/alliance-drone-innovation/ by Miriam McNabb

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Firefly Drone Shows: The Team Behind That Viral Video Expands Their Fleet

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Press Release: Firefly Drone Shows, founded by Kyle Dorosz and Ryan Sigmon, is expanding their fleet to 200 custom-built drones and booking for a variety of outdoor events this summer. They are the third company in the United States to gain approval for performing across the country, and one of the few in the world to also possess a night waiver from the FAA for drone shows. Routines are pre-programmed, choreographed, and automated by a computer to create any design imaginable in the sky. This level of customization makes light shows an ideal alternative to traditional fireworks for corporate, private, and special events.

Firefly recently made headlines in regional news outlets, including MLive and ABC 12, after a video of their first test performance, recorded by Grand Blanc resident Kaylin Adams, went viral. Dorosz was operating 30 drones at dusk, from Holly Cloud Hoppers flying field, which piqued the curiosity of Adams plus 10-15 other drivers who parked on the shoulder of the I-75 highway to safely view the synchronized light show.

Traditional fireworks are loud, costly, can be used only once, and emit various harmful toxins. Drone shows don’t leave a carbon footprint and can be executed repeatedly, something co-founder Dorosz believes will appeal to to eco-conscious industries including music and entertainment. “We are able to create bright, impactful displays in the sky without the significant pollution or steep costs generally associated with fireworks.”

A light show can last up to 20 minutes. However, additional drones can be launched to replace drones with depleted batteries, creating a seamless and continuous light show. Anyone attending a music festival, county fair, or corporate event this summer will be relieved to know that if they spot groups of lights performing mesmerizing routines, it’s likely a Firefly Drone Show at work and not a visit from extraterrestrial beings.

Firefly is currently booking summer events across the nation. View more of their shows, and follow along, on Instagram, YouTube, Facebook, or visit fireflydroneshows.com.

About Firefly Drone Shows

Firefly provides synchronized drone light shows for corporate and private events, as well as custom applications. One of the only FAA-approved companies in the world, Firefly offers the latest technology operated by the most experienced pilots.

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Firefly Drone Shows: The Team Behind That Viral Video Expands Their Fleet was originally posted at https://dronelife.com/2018/04/07/firefly-drone-shows-team-behind-viral-video-expands-fleet/ by

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